Competitive Intelligence That is Too Easy Not to Use

Of all the programs/services I have used over the years to track things going on in the legal vendor community, none has worked as well as Google Alerts.  You can enter any search terms (competitors, law firm names, industry thought leaders, etc.) and the frequency you would like to receive information (as it happens, daily, once a week) and Google will email you with links to information found on those topics.  Very easy, very comprehensive and very free!  The only requirement is that you have a Gmail account, but then again, everyone needs a Gmail account anyway!

{Dennis Kennedy just happened to have written a great article about this very topic in this month's ABA Journal.  Check it out for more info...}