According to a press release we received today, the publishers of Litigation Support Today have acquired Legal Assistant Today magazine from James Publishing (who used to publish the very popular Law Office Computing). We could not find the announcement on either website to link to, so below is the press release content.
"The leading magazine for the paralegal profession, Legal Assistant Today, has been acquired by Conexion International Media, Inc., publishers of Litigation Support Today, from James Publishing, Inc. Legal Assistant Today is the only independent national trade magazine written exclusively for paralegals. It has been published continuously for more than 25 years and it is the established authority in the paralegal field. The acquisition provides legal marketers with a new combination of' 'sister' magazines for more efficient advertising to both the litigation support field and the paralegal field, the two most influential target audiences in today's complex and rapidly growing legal marketplace. Special combination rates are available for 2009 advertisers, including print ads, conference activity, and online opportunities allowing marketers to make the most of the synergism between the paralegal profession and the litigation support profession.
The new owners have stated that their vision for the development of Legal Assistant Today is to sustain the excellent editorial quality and usefulness of the magazine while introducing new enhancements and techniques that will expand readership and attract more advertisers. Charles Buckwalter, VP of Conexion International Media, says 'The reader loyalty that this great magazine commands is outstanding, with 91% of subscribers reporting that they keep their back issues and share them firm-wide. Subscription renewals are also very high. We intend to build on LAT's strong, legitimate base of paid subscribers and expand circulation to better serve the information needs of the paralegal profession and to give advertisers greater penetration into this escalating marketplace.' The U.S. Department of Labor reports there are 220,000 paralegals/legal assistants today and the profession is expected to grow much faster than the average for all occupations through 2010.
The dizzying impact of e-discovery and other high-technology demands on every aspect of the legal practice has caused many vendors to be uncertain which professional audience and which media are best suited for their tight advertising budgets in the fierce competitive months ahead. The publishing amalgamation of Legal Assistant Today and Litigation Support Today, both solid leaders in their own niche yet parallel markets, now provides the optimum media combination for efficient reach to the primary influences and users in each of the two key segments that are on the leading edge of the market's expansion."
