For the sixth year, InsideLegal partnered with ILTA to produce its annual ILTA Vendor Education/Media program at the Annual ILTA Conference this August. Following our vendor program #1 recap, the second topic review is focused on the “Utilizing Social Media to Maximize Your Company’s Message” panel discussion and includes the list of panelists and an overview of topic highlights below.
- JoAnna Forshee | CEO, InsideLegal | Twitter: insidelegal
- Charles Christian | Editor & Publisher, American Legal Technology Insider (ALTi) | Twitter: christianuncut
- Donna Payne | President of PayneGroup | Twitter: donna_payne
- Jennifer Steele - IT Director, Morrison Mahoney | Twitter: jennsteele
The following is a list of comments from the panel...
Safety/Liability - Important to Remember
- You are not invisible online. Remember that when following competitors, etc.
- Everything you say and do online matters. This is very important to know, especially if you have employees tweeting about your company.
Even if you Don’t Tweet Now…!
Even if you aren’t tweeting now, log in and reserve your name/company name for free now before someone else does!
Tips on Content – What to Tweet
- "Be transparent, be useful and be truthful. If all I'm seeing is marketing, I'm not going to read your blog or tweets." Jenn Steele
- Use twitter to link to your blog.
- Pick two avenues of social media and do them right rather than spreading yourself too thin.
- If you are a vendor using Twitter, it's important to brand your background.
- Most important thing is to make sure content is useful, not just sales.
Twitter-quette – Don’t Wear Out Your Welcome!
- Don't send 20 tweets in a row.
- A bit of personal information humanizes you and allows people to get to know you, but avoid TMI. People aren't interested in what you have for breakfast or your excessive minute-by-minute commentary on a game or concert.
- Leave room for people to re-tweet (RT) you. It will make people more likely to RT you. (remember you only have 140 characters per tweet including RTs)
Tweet Search Tool Recommendations
Getting started with twitter searches on your product or brand are easy ways to dive in. There are many Twitter tools and utilities and we will be covering more in InsideLegal's upcoming Twitter Starter Guide, but for now, here are 4 of my favorites...
- TweetDeck - Popular choice for tracking and posting to Twitter.
- TweetBeep - Operates like Google Alerts for Twitter. You can setup a free account to monitor Twitter for any mentions of your company/product -- even if you don't have a Twitter account.
- OutTwit - A tool that brings Twitter into your Outlook for easy use.
- Twitter Search - Searches Twitter posts just like Google searches websites.
Stay tuned for InsideLegal's Twitter Starter Guide!