The 5th Annual Super Marketing Conference 2015 - co-sponsored by Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association Law Practice Division (ABA) - will focus on the theme "Social Marketing Strategies" and will be held June 4, 2015 at MCLE, Milstein Hall in Boston. If you are in Boston, you can register now to attend this conference (online or as a walk-in) ($100-120 fee) that will feature nationally-recognized legal marketing experts, including:
- Kevin O’Keefe (@KevinOKeefe), CEO of LexBlog
- Larry Port (@LarryPort), CEO of Rocket Matter
- Leigh McMillan (@LeighMcM), Senior Vice President of Marketing at Avvo
- Ed Walters (@EJWalters), CEO of FastCase
Conference will focus on (Download program brochure here)
Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could 'hang shingles' and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shop front is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.
Afterparty-Boston Solo/Small Firm Legal Meetup
If you are attending the conference (or not), you are also invited to join the Boston Solo/Small Firm Legal Meetup later that night hosted by Lisa Solomon and Carolyn Elefant. This event will serve as the ‘official’ conference wrap party, but it’s also open to any solo and small firm lawyers in and around Boston — regularly, or on that night in particular. The fun starts at 5:30 at Scholars on School Street.
Not able to attend?
If you aren't able to attend in person, you can follow the conversation through its hashtag #LHLM, through @InsideLegal or through LOMAP's social media guru @JaredCorreia.
[InsideLegal is a media sponsor of the 5th Annual Super Marketing Conference]