InsideLegal.com is the insider’s guide to doing business in legal technology - both in the US and internationally - for legal technology thought leaders, vendors, consultants/technologists and law firm innovators. In addition to information on industry events, publications and personalities, InsideLegal.com focuses on legal technology industry market research and trends. InsideLegal.com was founded by JoAnna Forshee of Envision Agency.
JoAnna Forshee, CEO has spent the last fourteen years working with legal technologists, consultants, industry vendors and media editors and publishers - spanning roles as a marketing event guru, entrepreneur and PR/marketing agency business owner. Through this relationship building, she has been involved in the planning and execution of many high profile legal technology events including the Legal Technology Consultants and Technologists Dinner (an invitation-only VIP event that brings together the Who's Who of the legal technology industry for a night of high profile networking), the New Orleans Technology Revival Conference (a free conference to assist Louisiana attorneys and law firms in rebuilding their practices in the wake of Hurricane Katrina), LexThink events (high-level legal industry brainstorming events) as well as several other regional seminars. She currently serves on the Advisory Board for the ABA TECHSHOW, produces the ABA Media Panel and collaborates with ILTA to produce its annual conference vendor education program and administer the Annual ILTA Member Technology Purchasing Survey. When JoAnna is not managing events and producing client user group conferences, she is contributing to Law Technology News and Law Firm Inc. as well as strengthening ties with UK publications such as Legal Technology Insider and CityTech. In fact, content has been at the top of her agenda lately with the launch of InsideLegal.com, a legal technology marketing, industry news and events blog; the kick-off of InsideLegal’s Summit events series, as well as the production of the legal industry’s first legal technology marketing survey designed to help legal technology marketing companies better understand their marketing mix and provide benchmarks compared to their peers. InsideLegal has also teamed with UK’s Legal Technology Insider publication to launch the American Legal Technology Insider publication in the US, targeting large law firms. She also was the 2004 Lex Proficio Award Winner for Lifetime Achievement in the Advancement of Legal. It is fair to say, that based on JoAnna’s understanding of “all things legal” and her ties with the “who’s who” of the industry, she is one of the first stops when it comes to new entrants into the legal tech world. Please call (770.438.1908) or email JoAnna to discuss your marketing needs.
Jobst Elster, Head of Content & Legal Market Strategy, brings extensive experience in brand management, product marketing, public relations, and strategic marketing planning to Envision Agency. He has seventeen years of experience in the business-to-business arena, both on the corporate and agency side, with a focus on technology and software in particular. Jobst has a successful track record of planning and executing marketing and PR campaigns for his clients including global legal software companies as well as Fortune 500 financial services and telecommunication firms. Based on a strong PR agency background and his knowledge of the legal industry, Jobst has developed strong relationships with the leading legal media and has a thriving network of vendors and contacts covering all aspects of marketing services. His areas of specialization include marketing strategy and planning, integrated marketing communications and all aspects of Public Relations. Jobst has an M.B.A. in Marketing from the University of Missouri. Please call (850.459.4947) or email Jobst to discuss your marketing needs.