It's one thing to land a speaking 'gig' at ILTA's annual conference - it's another to properly promote it and share it with other ILTA speakers as well as the general conference attendee base. With over 200 sessions taking place over the 4 days, the competition for the attention of the attendees can be tough. This is where smart yet tactful use of readily available social media tools comes in. To that end, we were recently invited to present on the ILTA Speakers/Conference Committee Webinar hosted by ILTA's Conference Co-Chairs Skip Lohmeyer and Rachelle Rennagel, on "Promoting Your ILTA Session Through Social Media (While Growing and Engaging Your Audience)".
Below are the files from the presentation:
We have been working with legal professionals (firms, vendors and consultants) for close to 8 years on enhancing their social media presence (back then this meant blogging) and shared tips for pre-engaging session audiences, offering collaboration and promotional advice during the sessions, and ensuring the post-conference buzz remains strong long after the Vegas dust has settled. At the conclusion of our presentation, we had 3 social media flash case studies - David Hobbie, Charles Christian and Mary Abraham - who shared their tips and tricks for leveraging social media to establish relationships and make connections. Lastly, ILTA's IT Director Clay Gibney discussed the avenues available to speakers and all ILTA members within the ILTA Connected Community to promote and add value to their sessions.
There is a wealth of information and industry buzz that takes place on Twitter around tradeshows, but we realize not everyone is active on or comfortable with Twitter. We've created a webpage on InsideLegal that will allow you to follow the LegalTech buzz without having a Twitter account or any social media experience. This page will constantly update and you can view this page any time between now and two weeks after LegalTech. Hope this helps!
Here are a few tips and resources that will help you stay in the know for LegalTech NY - whether you are attending the show or following from your office.
LegalTech NY Twitter Activity Page
Not everyone is active on Twitter, but you shouldn't miss out on all the information that happens there, especially during an industry event. We've created a simple page that you can go to throughout the day and read the tweets regarding LegalTech NY.
Free Pass for LegalTech NY
This free pass gives you access to the exhibit hall, keynotes and general sessions.
The iPhone app didn't make it in time for the show, but LegalTech did launch LegalTech Mobile, a website that is smartphone compatible and allows you to review the sessions, lookup exhibitors and create a schedule of your desired classes.
Jobst and I will be in meetings throughout the show and also meeting with many of the vendors as well. We will be compiling post each day on the recap covering who we met, what vendor announcements we heard, etc. Let us know if you would like to tell us about any new significant announcements you may be making.
LegalTech NY Agenda Word Cloud
Know what LegalTech is all about? We turned the agenda into a word cloud so you can see for yourself. We'll also be doing daily word clouds that will judge the truth of what people talked about and had on their minds. Should be interesting...
LegalTech NY Sessions
The complete LegalTech New York agenda can be found here.
Last month, InsideLegal was invited to cover MyLegal.com's inaugural social media conference "Making the Case for Social Media". As reported in our event recap, MyLegal.com's founder and event brainchild Lisa DiMonte, put to great use her 30+ year court reporting and litigation support experience and delivered a value-added first time event. We wanted to follow-up since we were particularly curious about Lisa's passion for social media and to what extent the legal community has embraced her emerging MyLegal.com social network for legal professionals. Here is Lisa "in her own words" to provide more insight...
Tell us a little bit about yourself and your passion for legal and especially social media?
I’ve been in the legal industry for over 33 years and became a court reporter because I loved the idea of learning something new every day and meeting new and interesting people. During my court reporter training, I was fascinated by technology and utilizing technology to be more productive. As I gained more experience as a court reporter, I became more intrigued by technologies that were designed to help lawyers and other legal professionals become more efficient. My passion for people, technology and continual learning is being fulfilled by my work at MyLegal.com, where we help legal professionals use simple social media tools to get more clients and build professional relationships.
What is MyLegal.com and how do you see it helping lawyers meet their objective of running a successful practice?
MyLegal.com is a social network for all legal professionals, not just lawyers. So whether you’re a lawyer or a legal vendor, everyone seems to want the same thing - more clients. But there’s so much competition amongst firms of all sizes and there are so many choices, that many legal professionals are confused about where to start with social media or what to do, so they do nothing. I also think that many attorneys and legal professionals are risk averse. If you couple aversion to risk, with some of the state restrictions on advertising for lawyers, it’s no wonder that many legal professionals find it easier and safer to be in the stands as a spectator, rather than participating “on the field.”
That’s where MyLegal.com comes in. We help legal professionals use simple tools to increase their online presence and visibility in a professional and ethical way. Legal professionals create a professional profile on MyLegal.com and then associate their content with their profile. This content can include press releases, blogs, podcasts and videos that are geared at educating and not advertising. The more content that is associated with your profile; the more likely it is that you are going to be found by someone who is in need of your services. We eliminate the barriers to create and distribute the content with our easy-to-use tools, by providing our members with a simple template to create a blog or press release, or, alternatively, the ability to simply browse and upload their content or insert a link and tag it for search engine indexing.
We are an all inclusive community and believe that one of the ways lawyers can be successful and competitive is by keeping abreast of new technologies and methodologies. Legal vendors are in the best position to keep lawyers informed in this regard because they are the ones who provide solutions to those problems. On the flip side, legal vendors need to know the issues and obstacles that interfere with lawyers' ability to practice law efficiently and effectively.
How does MyLegal.com interact and partner with the legal technology vendor community?
As discussed, we provide the same tools and services for legal vendors as we do for lawyers. We help legal vendors promote themselves and their products through the posting and distribution of product demos, press releases and interviews on our talk radio show, “The Legal Exchange.” We also provide the online portal for vendor groups so they can share intellectual insights and develop best practices through the discussions and wikis associated with each group.
Once they start engaging with social media, what can or should lawyers expect? What should they not expect to happen?
Before lawyers and other legal professionals engage in social media, they need to understand that social media is not a silver bullet. In order to see results, the legal professional has to be authentic, consistent and committed. Authenticity is at the core of all relationships, whether online or face-to-face. Consistency is important because people want to know what to expect from you. And, finally, you need to be committed to your social media plan and goals because it takes time to build your network, establish your credibility and achieve your professional goals.
InsideLegal recently had a chance to briefly catch-up with Adrian Dayton at MyLegal's Making the Case for Social Media event where he was asked to speak on 'how to bring in business with social media'. When the dust settled, Adrian shared some more thoughts ... "in his own words".
Who are you? Who is your organization? What is your role?
I am Adrian Dayton, attorney, author of of Social Media for Lawyers: Twitter Edition, consultant to large law firms, and weekly columnist for the National Law Journal. My organization is the Adrian Dayton Company - I am the Founder and CEO, but at this point is is a small organization with just me and a couple of others.
How did you get your start with social media?
I have been using discussion groups since 2000, but I was turned me on to blogging and social media after creating a manuscript that I wanted to get published. A friend of mine that handled social media for Adobe and now for Symantech told me, "get on Twitter, start a blog." So I did. Within a few weeks, I brought in a client to the mid-sized law firm I was working with at the time. After that, I was hooked.
Your book "Social Media for Lawyers: Twitter edition" has been very well received. Why is this a must read?
"Social Media for Lawyers: Twitter Edition" is not a technical manual, it is a basic step-by-step guide of how professionals can start using Twitter. I think it has been successful because it is easy to read, written in a conversational style, and provides plenty of practical take-aways. It has been out a year now, and the Amazon.com reviews have been extremely positive for the book.
Please provide one ‘real world example’ of how one of your clients has made more money with social media?
Roy Ginsburg who authors the blog, Quirky Questions?, brought in a six-figure client through his blog. Many others have brought in smaller matters through Twitter, LinkedIn and even Facebook. It isn't really about social media though, it is about engaging people offline after making the first connection online.
As you know, InsideLegal works closely with the legal technology community. How can legal technology vendors work with you or approach you as a resource?
Great question. I have worked with a number of vendors on product launches and making sure they get the most out of their new whitepapers/events/ projects. I am pretty picky about who I work with though, they need to have a compelling product that I believe, or I'm not going to share it with my network. That would be an easy way to lose the good will and credibility I have built up over the last couple of years engaging very regularly online.
What online resource (website, blog, etc.) is most useful to you (i.e., you use it every day)?
I love a few tools that I believe are an absolute must for anybody serious about using social media:
There are other variations of each of these, but these are the ones I use.
How can people contact you?
People can email me - firstname.lastname@example.org or shoot me a message on Twitter @adriandayton. I reply to all messages personally and am also available anytime by phone at (716)568-7695.
Last week, we had the opportunity to participate in MyLegal's inaugural social media conference "The Case for Social Media" that focused on helping attorneys establish and manage their online presence and social media profile. The well crafted agenda included a mix of social media 101 and practical how-tos and showcased several well established speakers spanning social media, eDiscovery compliance and solo lawyering. Lisa DiMonte, the event's brainchild and 32 year court reporting/litigation support industry veteran, pulled off a great 'first time' event by putting her own social media prowess to work - it turns out many of the session speakers first linked up with Lisa online and via various social media avenues.
The 7 sessions were definitely assembled with much thought to how a lawyer looking for guidance and answers on social media could get the most out of the day. Many of the attendees we talked to made the trip to DC's Georgetown University Hotel & Conference Center specifically to gather tips and tools to execute their very own social media strategy. While we managed to catch snippets of the first few speakers (Avvo's Conrad Saam and Carolyn Elefant and Nicole Black) via the online remote stream, our first full onsite session was Sharon Nelson and John Simek's expert take on the ethical, compliance and eDiscovery implications of social media. This session was in our opinion the most dynamic, eye-opening and practical lecture of the day thanks to the many 'no way' examples of social media litigation pitfalls presented by the very charismatic and knowledgeable Sharon Nelson and John Simek of Sensei Enterprises, a Fairfax, VA-based computer forensics/IT/IS Security consulting firm. While many of the presented social media usage facts indicate that corporate America especially, can no longer ignore employees use (and abuse) of social networks, the biggest 'a-ha' moment for us was the discussion around social media data preservation and archiving. Per Nelson's insight, social media archiving - basically locking down all the historical data generated by Facebook, websites, Twitter, company blogs, etc.) is increasingly becoming a major corporate concern and action item warranting consideration for any social media compliance policy. Nelson and Simek recently discussed the topic on their popular Ride the Lightning electronic evidence blog and are hosting an invite-only, C-level-focused product demo and discussion seminar for UK web archiver Hanzo Archives early next month. After being scared (hopefully not scared off) with these social media compliance and regulatory realities, attendees settled into an afternoon focused on what many consider the sole purpose of effective social media ... business and client development.
While legal business development advisor Larry Bodine focused on LinkedIn and how the 1 million lawyers already using it can get more out of their profiles, connections and recommendations, Adrian Dayton, author of "Social Media for Lawyers: Twitter Edition" and legal social media marketer, zeroed in on broader marketing and business strategies leveraging Twitter, blogs and content. Designed to appeal to social media newbies, Dayton's session covered Twitter basics but also made the connection of how stellar content (via blogs and websites) and strategic distribution (via Twitter, LinkedIn and other social networks) can lead to direct sales leads and new business. Other sessions covered the use of trademarks in social media marketing (speaker-Matthew Asbell, Associate at Ladas & Parry LLP) and attorney Steve Crandall wrapped-up the busy day with his 'Social Media and the Law' session. Editors note: We spoke to Steve earlier in the day but we were unable to attend his session so we encourage readers to look for his streaming video on MyLegal.com.
All in all, Lisa DiMonte and her crew deserve a hand for giving attendees a taste of the ever expanding social media pie and staying true to the seminar title "Making the Case for Social Media". Mission accomplished!
Next week, MyLegal.com will be producing The Case for Social Media conference to assist lawyers in "Managing Your Online Presence To Build Your Law Practice". Whether you're arriving late or haven't quite figured out what to do and how to do it ethically and effectively, it's still not too late to get in the game. The conference will be held Thursday, October 21st at the Georgetown University Hotel & Conference Center in Washington D.C. If you aren't able to make it onsite, the conference will also be streamed live on the internet via SMASH Technology (read more here), although registration fees still apply. The live stream of the sessions, along with the tweets, photos, blogs and chat-box conversations related to the conference, will be displayed on one landing page. After the conference the video of the sessions, along with the speaker presentations, will be available on MyLegal.com.
Georgetown University Law students will be on hand throughout the day to assist attendees in setting up social media accounts, learning how to tweet and downloading Smartphone apps. Also, to facilitate onsite networking, all on-site attendees of the conference will be given their own Poken device when they arrive. When two Pokens touch, digital identification information is exchanged, including a photo, name, address, telephone number, email address and links to various social networks, including MyLegal.com, LinkedIn, Twitter and Facebook. The unique Poken ID is connected to a social business card that every attendee creates on the Poken website. Each Poken holder can enter contact information and links to his/her social networks. All contacts that you’ve made at the conference can be uploaded when the event is over, and they will appear on your “social timeline,” which is a complete record of everyone you meet at the conference.
Below is information on the sessions and speakers. InsideLegal will be onsite covering the event so stay tuned. Register at the conference site and enter the promotion code "InsideLegal" to receive a special rate of $195 for each attendee.
SESSIONS AND SPEAKERS INCLUDE:
Getting the Most Out of Avvo - Conrad Saam
Within three years, Avvo went from concept to market leader, surpassing established brands like Martindale as the definitive resource for people to get information and guidance for their specific legal needs. Avvo is very new, very different, very web 2.0, and many attorneys have questions about how it works. Lawyers who attend this session will learn where the information on Avvo comes from; what impacts the rating (and what doesn’t); how Avvo monitors client reviews; and how to gain visibility through an Avvo profile.
Social Media for Lawyers - Carolyn Elefant, Esq. and Nicole Black, Esq.
From Facebook to Twitter, from LinkedIn to Avvo, from Justia to JDSupra, social media can be a tremendously effective tool for building your legal practice. Here’s what you need to know before jumping in. Discover which online professional/legal directories are most effective in helping you achieve your professional goals. Learn which social media platforms make the most sense for your practice, based upon your areas of practice, geographical location and your “online personality.” Plus, hear the pros and cons of using free or lawyer-specific platforms.
Social Media: Ethical, Compliance, E-discovery and Liability Implications - Sharon Nelson, Esq. and John Simek
For legal professionals, the social media waters are still murky from an ethical standpoint. Our experts will help you safely navigate them. Lawyers and their clients often fail to recognize that they have a duty under compliance laws to preserve data. Learn more about preservation and production duties during e-discovery – and how to plan for them ahead of time. Get valuable information on how to avoid worst-case scenarios including trade disparagement, discrimination, defamation and even bar disciplinary actions.
Business Development with LinkedIn - Larry Bodine, Esq.
LinkedIn can be a potent business development tool, affording lawyers a unique, cost-efficient opportunity to make new contacts and turn them into face-to-face meetings. But simply putting up a profile and forgetting about it won’t do the trick. Business development expert Larry Bodine will discuss a variety of practical LinkedIn techniques that you can apply to your practice, including the most strategic ways to identify and join the right groups, participate in relevant discussions and send effective messages to key contacts.
The Use and Protection of Trademarks in Social Media Marketing - Matthew Asbell, Esq.
Establishing a strong online brand is increasingly critical to business success for solo practitioners and law firms, as well as their clients. Protecting that brand is equally important. In this insightful session you will learn how to protect your brand equity, how to encourage and control your employees’ use of your brand, and how to advise your clients regarding their brands in the social media space, whether as usernames, in user or company profiles, or in posted content.
Start Bringing in Business with Social Media - Adrian Dayton, Esq.
Tired of social media 101 presentations? Time to dive a little deeper. This session will cover case studies from some of the most innovative law firms in America as well as advice on maximizing your time with your social media tool-kit (bit.ly, Tweetdeck, and scheduled updates), power blogging tactics and targeted content distribution techniques and various strategies for measuring your ROI and setting appropriate benchmarks for success. We will also look ahead to what technology is on the horizon.
Social Media and the Law - Steve Crandall, J.D.
Lawyers are now using new media platforms to deepen their professional networks and to demonstrate their knowledge and proficiency. Learn how to create a winning profile and discover the most effective ways to showcase your expertise using social media tools. Find out the best practices to improve search engine optimization (SEO) and the quality of online leads. Plus, gain valuable insight on how to guard your online reputation and the ethics surrounding social media.
For the past two years, ILTA has provided ILTA TV during the annual conference. For those not able to attend the conference, ILTA TV Live is the perfect way to tune-in for a live video broadcast, or easily access the recording after the conference. ILTA TV is again hosted by ii3 Inc. CEO Shy Alter. InsideLegal's JoAnna Forshee was interviewed by Shy and you can find the recording here. Also check out other interviews by industry thought leaders such as Joy Heath Rush, Judi Flournoy, Brian Zeve, Donna Payne, Marty Metz, Ron Friedman and John Alber (just to name a few). Thanks to Shy and ILTA!
The latest podcast of legal technology superstars, Dennis Kennedy and Tom Mighell, focuses on "Geolocation: Where Everyone Knows Your Name AND Location". In their parting shots segment, Dennis and Tom highlight the 2010 InsideLegal/ILTA Member Technology Purchasing Survey as the "best resource available for getting hard data on what law firms are actually doing in the area of legal technology". Thanks Dennis and Tom! Download the podcast here and subscribe to The Kennedy-Mighell Report on iTunes.
JoAnna Forshee & Jobst Elster of InsideLegal were the guests on The Un-Billable Hour podcast with Rodney Dowell to discuss the highlights and budget data from the 2010 ILTA Member Technology Purchasing Survey. Thanks Rodney! Download the podcast here and subscribe to The Un-Billable Hour on iTunes.
[Both The Kennedy-Mighell Report and The Un-Billable Hour are part of the Legal Talk Network.]
InsideLegal's Head of Content, Jobst Elster, was interviewed by Kevin Hunt, Editor of LegalCurrent.com, the blog from Thomson Reuters.Thanks to Kevin and Angie from LegalCurrent.com! You can view the post and video here and subscribe to the blog for updates at LegalCurrent.com.