InsideLegal

Outside Insights for Legal Exhibitors

Often, vendors spend more effort preparing for a trade show and talking about maximizing their efforts there, than they do actually "working" the show.  Tim Corcoran of Altman Weil wrote an article about this topic that has some great points to think about when exhibiting (and when interfacing with prospects/external audiences in general) ... How does your team work the booth?  Are they engaging but not intimidating?  Can you succinctly articulate what makes you/your product or service unique? Do you and your staff make the most of the show and maximize your investment by participating in the networking events?

Sticking with the theme of "vendors trade show/general business preparedness",  here are some "tweets" uber-consultant/blogger Matt Homann composed while walking the exhibit hall at the ABA TECHSHOW recently in Chicago...

• "Vendors: If the only way you can "sell" your value proposition is with a white paper, you don't have a value proposition."

• "Vendors, the more your booth looks like everyone else's the more I think your product is too."

• "Vendors: You do not earn my attention by giving me a pen. You earn it by solving a problem I can't solve without you."

Ray Zwiefelhofer joins World Software as Executive VP

Ray Zwiefelhofer has joined World Software Corporation, makers of Worldox document management software, as Executive Vice President.  In that position, Ray will "assume control of all management and operations". 

Prior to his position at World, Ray was President & CEO of nQueue, a company he built from the ground up while accumulating a number of technology patents.  He also served in leadership positions at Bowne Business Solutions and Equitrac.

Here's the official release from World Software.

Barry Solomon Joins Microsystems as CMO

Microsystems reports that Barry Solomon has joined the company as CMO, a new role within the organization that is responsible for "developing and implementing the company's comprehensive marketing and business development strategies".

Barry was a founder and Executive Vice President of Interface Software and then served as Vice President, Client Development of LexisNexis when LexisNexis purchased Interface in December of 2004.  Barry holds a Juris Doctorate degree and is a licensed attorney in the state of Illinois.

Master Legal Technology/Law Firm Management Events Calendar

We have published the InsideLegal Legal Technology/Law Firm Management Master Events Calendar, the only comprehensive, one-stop, international legal technology event overview we know of (includes over 80 events).

If you have an event you would like us to consider adding (bar event, vendor/user conference, etc.), please email us with the following information...  

• Dates
• Event Name
• Owner of the Event
• Location (City, State, Country)
• Website URL

Also, please let us know if you want to include this link on your site, blog, etc.

Back to the Basics

When's the last time you received a fax that wasn't a solicitation or offer for a 50% off lunch coupon? With emails cluttering our Inbox, blogs (of course not this one ;-)) popping up by the thousands, and twitter starting to chirp, maybe using fax as a proactive, targeted communication tool once again makes sense. Obviously, the efficacy of the medium all depends on its intent, but why not go back to the tried and true?

What triggered this post was a friend's comment that he faxed a customer survey to select clients and he received a phenomenal 75+% response rate ... unheard of these days in the email age.

ABA TECHSHOW - Free Expo Pass

ABA TECHSHOW, the annual legal technology conference put on by the Law Practice Management Section of the ABA, is setting up to kick off tomorrow at the Hilton Chicago.  If you are in the area and would like to see what it's all about, here is a free pass that will get you into the exhibit hall.  If you are exhibiting at the show, don't forget to send out the pass to your clients/prospects and invite them to visit you there.