InsideLegal.com is the insider’s guide to doing business in legal technology - both in the US and internationally - for legal technology thought leaders, vendors, consultants/technologists and law firm innovators. In addition to information on industry events, publications and personalities, InsideLegal.com focuses on legal technology industry market research and trends. InsideLegal.com was founded by JoAnna Forshee, who also founded Envision Agency.
JoAnna Forshee, CEO has spent the last eighteen years working with legal technologists, consultants, industry vendors and media editors and publishers - spanning roles as a marketing event guru, entrepreneur and PR/marketing agency business owner. Through this relationship building, she has been involved in the development, planning and execution of many high profile legal technology events including the Legal Technology Consultants and Technologists Dinner (aka, "The Dinner") with Co-Producer Ross Kodner (an invitation-only VIP event that brings together the Who's Who of the legal technology industry for a night of high profile networking), the New Orleans Technology Revival Conference (a free conference to assist Louisiana attorneys and law firms in rebuilding their practices in the wake of Hurricane Katrina), LexThink events (high-level legal industry events including IgniteLaw and BlawgThink), as well as InsideLegal’s own Summit events. She serves on or has served on the Advisory Board for the ABA TECHSHOW, produces the ABA Media Panel and collaborates with ILTA to produce its annual conference vendor education program and administer the Annual ILTA/InsideLegal Technology Purchasing Survey. When JoAnna is not managing events and producing client user group conferences, she is contributing to legal publications such as Law Technology News and ILTA's Peer to Peer magazine as well as strengthening ties with international legal publications such as Legal IT Today and Legal Technology Insider, who she teamed with to help them launch their US publication. She was recognized as one of the "Fastcase 50 for 2015" which highlights entrepreneurs, innovators, and trailblazers who have charted a new course for the delivery of legal services as well as being included as part of the Inaugural ABA Legal Technology Resource Center 2016 "Women in Legal Tech" recognizing "women that are making a big impact on legal tech in every field". She was also the 2004 Lex Proficio Award Winner for Lifetime Achievement in the Advancement of Legal. It is fair to say, that based on JoAnna’s understanding of “all things legal” and her ties with the “who’s who” of the industry, she is one of the first stops when it comes to new entrants into the legal tech world. You can reach JoAnna by email here. 
Jobst Elster, Head of Content & Legal Market Strategy, brings extensive experience in brand management, product marketing, public relations, and strategic marketing planning to Envision Agency. He has eighteen years of experience in the business-to-business arena, both on the corporate and agency side, with a focus on technology and software in particular. Jobst has a successful track record of planning and executing marketing and PR campaigns for his clients including global legal software companies as well as Fortune 500 financial services and telecommunication firms. Based on a strong PR agency background and his knowledge of the legal industry, Jobst has developed strong relationships with the leading legal media and has a thriving network of vendors and contacts covering all aspects of marketing services. His areas of specialization include marketing strategy and planning, integrated marketing communications and all aspects of Public Relations. Jobst has an M.B.A. in Marketing from the University of Missouri. Please call (850.459.4947) or email Jobst to discuss your marketing needs.
